We’ve been there. We’ve done it.
We know what it takes to launch new fitness ventures successfully.
Our consultants and mentors have worked in the fitness industry for decades, are experts in their fields and bring a range of experience and knowledge to every project. We ask insightful questions and devise effective solutions to the inevitable problems that will arise as you start and develop your business. The ultimate goal of our work is to provide a launching point for our client’s vision and a road map for the future that results in success over the long term.
Business plan development
What? You’re ready to develop a fitness business and know that creating a winning roadmap and business plan takes more than an idea; it takes analysis and the ability to articulate and sell your concept if you are looking to attract investors.
How? We’ll review your plan and provide feedback, complete specific portions of the plan, i.e. the feasibility study, a marketing plan, financial projections, or write the entire business plan for you.
What? You want to make sure that your business idea is feasible before you jump in and spend thousands of dollars. Analyzing trade area demographics and the financial model of your proposed business will help you determine if your business idea and/or location is viable.
How? Our process helps define your service offerings, your target market and its untapped potential, the size of your potential opportunity and the barriers associated with it, and includes an overview of current industry trends and opportunities and topline revenue projections.
Financial Modeling & Financing
What? Having the professional financial documents you need, and knowing what to focus on when speaking with potential investors or banks will help you procure the financing you need to make your dream a reality.
How? We’ll develop comprehensive and professional financial plans and solid projections that utilize industry benchmarks and ratios as well as membership and program statistics and price averages scaled over time
Design & Build-Out
What? Getting the design of your club right given your budget and timeline is critical to attracting and retaining members and staff.
How? We’ll work with you and your architect or our expert architects to clarify your vision of the club’s look and feel and evaluate fitness equipment and space allocations based on your budget, the services you want to provide and the target members you want to reach.
Operational Planning and Support
What? Think of your business like a ship. You have to make sure that everything works correctly to make sure you stay afloat, however, you don’t need to navigate if you don’t have a clear idea of where you are headed or how you are getting there.
How? Your operational plan will be the beacon that will remind you of the way to go and highlight the potential dangers that may arise in the near future. We will develop it together with you and we will provide you with all the support to make it happen and follow it in all its parts.
Go-To Market Strategies
What? Before the club opens, you know that starting strong and creating a sustainable business for the long term means having a comprehensive marketing strategy that will produce results and help you hit goals.
How? We’ll create and operationalize a marketing plan that includes website design and search engine optimized content, online and traditional advertising, email marketing, grassroots outreach, tried and true sales systems, and solid customer retention and referral programs.
Do you want to know more and talk with a consultant who can answer all your questions?
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